The Dutch newspaper NRC Handelsblad sent out their finest art critic to follow the new gallerist Mo Van der Have. In the special weekly cultural section, Sandra Smallenburg wrote this very nice article.
Click on the pictures to see the Dutch original version.
Below the pictures is an English translation.
(Translation provided by the kindness of Mr Stijn (stijn@sysmans.com))
CULTURAL SUPPLEMENT NRC Handelsblad - FRIDAY DECEMBER 11th 2009
TORCH GALLERY ON THE PULSE ART FAIR IN MIAMI by SANDRA SMALLENBURG
We are all friends
North Miami Avenue and 14th Street is not exactly a place where you would expect an art fair. I have to walk a few blocks from the last stop of Miami's light rail along wastelands and abandoned parking buildings. Tramps and prostitutes are hanging around the stairs to the platform. A couple of kids are spraying a new layer of graffiti onto a wall. Then suddenly, around a corner pops up The Ice Palace, a bright white art-deco building that is home to this week’s Pulse fair.
It is Tuesday, December 1 and just two days before a series of art fairs will take over the city. Art Basel Miami Beach is its largest and most famous, but in its wake there are about twenty other fairs organized.
In this first week of December everyone tries to benefit from the presence of the world's leading collectors and museum authorities in Miami. There is art to be seen in every corner of the city: in the rooms of the luxury hotels in Miami Beach, where the gallery owners share a view of swimming pools, the ocean and palm beaches, as well as in the empty warehouses of rugged Wynwood, just north of downtown Miami.
In front of The Ice Palace, a former ice cream factory, galleries from around the world are loading their precious crates from trucks. Inside the air is sticky and hot. "The air-conditioning is still not on," complains Mo van der Have of Amsterdam's Torch Gallery, who is drinking a coke in his booth amidst empty walls and several wrapped artworks. "They only switch it on just before the VIP opening, for economic considerations."
At 24, Van der Have is no doubt the youngest gallery owner in the show. He is in his senior year studying advertising and marketing, but doubts that he will ever finish it since he’s occupied with Torch seven days a week. "People often think that I am the gallery assistant, or a young artist." Just yesterday, on his birthday, he couldn’t even get a beer. The bartender didn’t believe he was over 21.
Earlier this year Mo succeeded his father Adriaan, who died on April 3 of the rare Kahler’s disease. Van der Have was known as a charming and defiant man with a rather unconventional taste. When he founded Torch in 1984, he was one of the first people who began to sell art photography. Early on he linked big names like Inez van Lamsweerde, Teun Hocks, Anton Corbijn and Loretta Lux to the gallery. Adriaan liked to shock, for example with the campy paintings of the American Terry Rodgers, who so effectively put the feckless decadence of the parties of the rich on canvas. And with Tinkebell, notorious for her purse made of cat fur, he again gave shelter to an artist who was set to provoke.
Mo van der Have didn’t bring the cat purse. "That would only get me into trouble at customs," he says. What he did bring is a stuffed white rabbit created by Tinkebell, which can be wound up and then hops around happily. "European rabbit fur can be imported, I figured that out." Van der Have took the animal to Miami in his hand luggage and customs thought it was a toy. "That saved me money," he laughs "because you pay 6 percent duty on art."
Because the transportation of art is expensive – it costs five to ten thousand Euros to send over a crate of paintings from the Netherlands - Van der Have searched for creative solutions. He points to a couple of man sized cardboard tubes that hold the painting Cupid's Delight (2009) by Terry Rodgers, which should be sold for eighty thousand U.S. dollars, the slats are in one tube and the painted canvas in the other. "I had them send over with Fed-Ex", says Van der Have. "But I got them delivered at a friend’s hotel, because mine is a little too cheap. The tubes barely fit in the elevator. And I had to cram them into a taxi just before. "
He rolled into the art world, says Van der Have. As a small child he already went to international art fairs with his father. "Our vacations were always combined with visits to artists and meetings with museum directors." In recent years Van der Have accompanied his father to places like New York, Dubai and Miami. Last year they got drunk together with the artist Takashi Murakami at a party of the Pulse Fair. His father, already seriously ill, still sat behind his desk at the fair every day and handled business himself. "Although he used to head back to his hotel a little earlier."
His father has never explicitly asked whether he wanted to take over the gallery, says Van der Have. "But I felt I had to do. I've known some artists, such as Teun Hocks, my whole life. They belong to my family. I sent all of them a letter asking what they’d think about me taking over the gallery. They all stayed." He is not planning to adopt a different direction. "What art is concerned, I have similar tastes as my father: transverse, a little kitsch, a little glam."
This year Van der Have made his first own selection for Miami. He chose especially for American work due to transportation costs: a portrait of Loretta Lux, word art from the Canadian Eldon Garnet. A big corner of the stand is reserved for the black and white photographs by New York-based Belgian photographer Wouter Deruytter, that were conveniently piggybacked from Manhattan with a friendly gallery.
The rent of the booth on the Pulse is the largest expense, about fifteen thousand U.S. dollars (at Art Basel the rent is up to sixty thousand Euros). But Van der Have doesn’t worry about recovering this cost in these recession years. "You don’t do it just for the money. I am here mainly to promote my artists. You meet people here that you can only meet in Miami. It is important to show your face at such fairs year after year and that you attend the dinner parties. People remember whether you have or not. It's like advertising. If you get exposed to a product for twenty times, you'll be tempted to buy it. I hope that also applies to the artwork that I sell."
Thursday, December 3. Suddenly it’s all limousines at the entrance of The Ice Palace and sponsored Audi SUV's driving through the deserted streets of Wynwood. The undeveloped areas are temporarily converted into paid parking space for the luxury fleet of the art fair visitors. On the street corners cars from the Miami Police squad keep guard. The beggars and junkies are nowhere to be seen.
For the VIP preview of the Pulse fair Mo der Have has swapped his jeans and T-shirt for a black shirt and gray suit. The painting of Terry Rodgers, neatly stretched by the artist himself, is now hung pontifical to the left wall of the gallery. The painting’s glamorous and half naked people have to lure the public in from the main path. And with the few square meters of exhibition space packed with people that seems to be working nicely.
"It's going great," beams Van der Have. He just sold the Rodgers for its asking price to a French Russian who has a company in Luxembourg. "He was already on the waiting list for a while," says Van der Have, "and before the show we’ve been exchanging e-mails." One of the chrome text works from Eldon Garnet went out the door for $1500. And Wouter Deruytter sold a picture to a board member of the Art Institute in Chicago for $5000. "This is really good, because she will probably introduce his work to someone from the museum."
Van der Have is assisted by Pearl Albino during the fair week, a young woman who has worked in the gallery of Mary Boone and knows the American market like no other. Since she met Adriaan van der Have in 1997 in New York she has a soft spot for ‘this funny Dutch gallery’ Torch and she’s been helping out each year on the U.S. art fairs circuit. She describes the style of Torch as ‘lots of tits’ and ‘a great combination of humor and sex’.
Smiling widely, Pearl Albino tells about the first time she and Adriaan met, twelve years ago, during the Armory Show. "I was working late on my stand and Adriaan and I were the only ones left in the building and walked out together. In the booths of the rich galleries, who could afford a fixed line, one of the phones rang. Nobody had cell phones back then. Adriaan answered at Pace Wildenstein and said: "Club Satyricon, how may I help you?" And at another: "We’re sold out! Don’t call back!" We ran out laughing and were best friends from that day on."
Adriaan possessed the rare combination of eccentricity and reliability, says Albino. "He always paid his artists on time." Mo is more modest than his father, she says. "But he got the artistic instinct spoon-fed. Two years ago I saw him sell a work of his mother, the artist Mitsy Groenendijk, during the exhibition in Miami. It was a sculpture she had made from one of his old teddy bears and could really talk well about it. I knew then that he had it in him." She whispers: “Did you know that Mo is named after Moe Greene from The Godfather? That was the man who was shot through his eye. Who makes up such things?"
Torch is like a family, agrees Albino. The artists that are on show this week have all come over to the Pulse and hang around the exhibition booth all week. Terry Rodgers and Wouter Deruytter are making pictures of each other, tittering with Tinkebell's rabbit. There are anecdotes about Adriaan exchanged. "When I talk about him, the tears shoot back in my eyes," Eldon Garnet says emotionally. "We are all friends," says Rodgers. "So we hang out with each other as much as we can."
Friday, December 4. The long line of party people who are cueing up in the lobby of the posh Gansevoort South Hotel look like they stepped right out of a painting by Terry Rodgers. Clad in fishnet stockings, platform shoes and silver hot pants they crowd up in the express elevator that leads straight to the Plunge rooftop bar on the eighteenth floor. In this luxurious, ‘adult-only’ tropical playground, with lounge beds lined all along a thirty meter swimming pool and a fabulous view over the beach and downtown Miami, the Pulse Prize is awarded this evening. ‘In memory of Adriaan van der Have’ says the VIP invitation. At nine o’clock Wendy Olsoff from New York’s PPOW Gallery does the honors. She has worked with Torch for years, because both galleries represent artists Ellen Kooi and Teun Hocks. "This award is in memory of my dear friend Adriaan", Olsoff shouts above the din. "A man we can all learn from. A man who truly loved art. A man without any frills.” The Pulse Prize, a check of $2500, goes this year to the Austin, Texas based art collective Okay Mountain. They have transformed the stand of their gallery into a funky little shop full of homemade souvenirs. "This is a winner that Adriaan could have appreciated", Olsoff says. "Nice and strange, the way he liked it.” Mo van der Have is standing a little farther at the bar and surrounded by his gallery family. Terry, Eldon, Wouter, Pearl - they're all present. Van der Have says that he sold a work of Loretta Lux that morning at breakfast. "To an Italian collector who stays in my hotel. He tapped me on the shoulder and said he wanted to buy the Lux. He is going to put it in his house in Brazil."
Then Van der Have apologizes. He spots a collector he has not spoken yet and heads off into the festivities.
Saturday, December 5. On this second to last day of the Pulse fair it is still hectic in the Torch stand. Wouter Deruytter signs his book for a fan, Eldon Garnet checks his e-mails on Wouter's i-Book and Pearl Albino explains the work of Terry Rodgers to a visitor. “We sold a lot more than expected," says Van der Have. "Although it was less crowded than last year. Many of the collectors did not come."
Even Tinkebell’s bunny has found a new owner. Van der Have: "It was bought by a Dutchman. Americans often don’t understand the irony of her work. Miami is the scene of extravagance and Tinkebell takes a proper laugh at that."
Tomorrow is the final day. "That one can still turn out really exciting," says Van der Have. "The visitors have seen everything on the fair and come back to buy that one work." Meanwhile he already started what he calls ‘aftercare’. Catalogs are sent to new customers, pictures of the sold artworks are e-mailed. "You can lose your buyers if you don’t offer them proper aftercare," says Van der Have. "There are always people who back out of a deal." He doesn’t give contracts. "I shake hands with buyers and give them a business card. And they have my word. Sold is sold. Every gallery has its own style. Mine is my handshake and my word."
We are interrupted by a gallery owner from Paris, who flings herself at Van der Have’s neck. "We loved Adriaan so much," she says. "He is so missed." Van der Have later says that this touches him deeply. "Sometimes people in the gallery spontaneously start to cry when they see me. That is quite intense."
Wouter Deruytter started a weblog in memory of Adriaan van der Have: www.adriaanisalive.blogspot.com
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